In line with the new project, the convenient concept of dividing table-top accessories, curtains and rugs by colour remains while the colour scale got reduced. The now-free space was used to add functional items, such as curtain tracks and rings, next to the curtains section.
To encourage the clients to further explore the department, a separate stand with discount items was placed. The layout on the stand can easily be changed to adapt to specific items without affecting the overall line view because visually it stands out as a block.
The hinged accessories line was improved by sample items that were placed at a distance convenient for a client. Now the department customers will be able to take a closer look at the products without tearing off the package.
Seasonal offers with the most interesting products are represented on the two stands at the entrance. For spring and summer seasons turquoise and pink are considered the main colours. Each stand has an ideal set for a package purchase. One of the stands is a WESS brand zone with two table-top accessories collections, three curtains, a rug and make-up mirrors.
The stands' sides are used, too – there one can find matching curtains and rugs.
Overall, the project seems quite bright and attractive and the 'Stroilandia' clients are expected to appreciate the well-balanced products groups.