WESS brand-zone in Hoff Novaya Riga and Hoff Khimki

Having united forces in the project of creating a new trade space in the department of bath accessories, Santonit and Hoff companies hope to create special atmosphere and attract customers in Hoff Novaya Riga and Hoff Khimki stores.

Having united forces in the project of creating a new trade space in the department of bath accessories, Santonit and Hoff companies hope to create special atmosphere and attract customers in Hoff Novaya Riga and Hoff Khimki stores. As a leading household store Hoff was one of the first to think about the higher level of goods representation.

— After a long period of project rework, we finally established brand zone in the way we planned. The project is really good, everything in it is verified and looks very nice and neat in reality. We are very satisfied. — says Maria Smirnova, WESS manager of trade marketing and visual merchandising.


The department of bath accessories in Hoff Novaya Riga has constructional difficulties which will be the first problem to solve during the reconstruction. Moreover specialists from both companies will work on the fulfillment of commodity stock at the exposition. Project accomplishment is settled on the second half of October — 2015.
New bright and inspiring spreading can be organized on the basis of Hoff’s shop equipment. The project also required changing of the departments interior and building WESS brend-zone.

As the result of cooperation WESS brand-zone was opened in Hoff New Riga in November 2015. Unified brand-zone colors and bright banners above the main computation attract the attention of buyers, directing the customer flow to the department of bathroom accessories. A combination of several product groups in one computation allows you to make a complex purchase. Vertical racks present collections of desktop accessories, such as: Gorgelur, La Bain blanc, Salle de bain, as well as textiles, curtains and bathroom rugs.

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Second brand-zone was opened in Hoff Khimki on November 25th, 2015. Due to the coordinated work of WESS and Hoff professionals in the department of bathroom accessories appeared a brand new vertical rack filled with WESS desk and rextile accessories.

Brand-zone location draws more attention to the range of products, bright banner allows you to visually mark brand-zone from the distance. The heart of WESS brand-zone: big commodity stock and clear layout that allows you to maintain brand-zone identity without any difficulties.

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